We all understand that link building is one of those things that needs to be done. Since Google looks at links that point to your content critically, it’s also important that every marketer focuses on learning solid techniques for generating the highest quality links. Unfortunately, it also seems that many of us regularly fall through with our link-building efforts. If this is your situation, there are several things that can be done to get you out of your article writing and submission rut or forum commenting wall.
Technical Link Building Ideas
If you have run out of ideas for your link-building campaigns, consider doing some research. Taking a look at your competition’s link profile can be very instructive. Using tools like Majestic SEO and Open Site Explorer can be great ways to go about it.
Creating tiered links can also be a great strategy. Take some of the links you already have and build links to them. This really helps solidify the impact of your first level, or primary, link and should get you a little more search engine juice.
Note some deep linking. Many marketers seem to be concerned with linking to only the first page or two of their sites. Instead, try to focus on building at least a few links to pages that are deep in your site. This can help increase your chances of more pages and posts being ranked well in search engines.
Content Marketing Ideas
Everyone dreams of content going viral. But instead of just dreaming about it, why not take a critical look at the content that actually went viral? Try to break it down and isolate the factors that make it viral. Then apply these lessons and factors to your own campaigns to help increase the number of inbound links you earn.
Consider reusing your content. Take something you may have published and then convert it into multiple formats. For example, consider taking your article and converting it to a PDF file and then adapting it into a video or audio interview. Not only are these great ways to increase audience engagement, but they also make it a lot easier for content to continue to grow.
On-Site Techniques
The first thing you need to do is to fix and clear your internal links. Make sure each of your posts or pages has a link to at least one other page on your site. It only makes sense to take care of keeping your home in order before attempting additional linking strategies.
Find 404 pages within your site. Obviously, you never want a visitor to use an inbound link that points to a page that is no longer on your site. To avoid this, you need to find links that are pointing to non-existent pages and then use some redirects to send visitors to the current (and related) page.
Curating content can also be a great way to build links. It simply involves finding other valuable content and posting it on your site along with your thoughts or explanations. Obviously, be sure to give credit to the original source. If you do this properly, it will be a great way to get lots of inbound links along with providing excellent content for your visitors.
Any marketer stuck in a link-building rut would be well advised to try out these ideas. Even mastering a few of them can help your site rise up through search engine rankings while growing, developing new links, and adding some great content for your visitors.
If you’re looking for a shortcut, you might want to consider letting the Trackback Collector software automatically go out and get the backlinks for you.
How To Spread Your Backlinks Effectively
Some experts say that the more backlinks you have, the better your position in the search engines. Then, they will provide you with software that can help you spread your backlinks to thousands of websites and blogs automatically. Is this really an effective way to spread your backlinks? The answer is no. Google and other search engines will view these types of backlinks as spam links. Thus, you will be risking your position in the search engine result instead of getting a better position on it.
Here are tips to effectively spread your backlinks:
Attract Backlinks With Quality Content
Give your readers some inspiring material that they want to read again and again. This is the essence of backlink building. If you have great content to offer, people will be more likely to link to you. Make each of your content special so that people are pleased with the value you provide to them. Whenever you publish your content, make sure it is valuable enough for people to share or link to it.
Focus on Popular and Authoritative Websites
If you want to write content for other websites for the purpose of building backlinks, you can focus on popular and authoritative websites. For example, if you want to build some backlinks in forums, choose active forums that have a high level of traffic. The same applies to any type of content you create. You have to focus on spreading your content only on popular and official websites, otherwise, you are wasting your time and effort.
Make Your Content Viral
Give your readers the ability to share your content with others. Once you publish your content on your website you should also share your content on various social media platforms. That way, your social media followers can spread your content further across their network (by re-tweeting it, liking it on Facebook, and so on), creating an avalanche of viral traffic to your website.
Do It Step by Step
Don’t overwhelm your backlink building with automated software that posts spam links to thousands of substandard and irrelevant websites. You should do it step by step to get the best results for your endeavor. If you build your backlinks slowly, you will be able to build your position in search engines more firmly. Your website will also be immune to various algorithmic changes that search engines are implementing today. Don’t rush because the entire backlink-building process is not a quick process that will give you instant results.
Keep Your Backlinks Relevant
Put your backlinks only on websites that are relevant to your topic. Linking to irrelevant websites will cause your website to be considered spam by search engines. When you hire someone else to create backlinks for you, be sure to know the websites they will put your backlinks in. Anyone can put backlinks in any low-traffic-free blog, but you need more effort to build backlinks from relevant and quality websites.
Those are some of the tips that you can follow to spread your backlinks effectively. Remember that backlink building is not a process that can be done in a week or a month. This is an ongoing process that will help you ensure that you get a good amount of traffic to your website on a regular basis. So, you need to do it the right way.
High-Quality Link Building Techniques Importance
Link building is the heart of any search engine optimization campaign. Without it, any amount of on-site optimization will not result in success. You absolutely need high-quality links and many of them to get the desired ranking. However, there is often a huge difference between on-site and off-site optimization. The former is considered customizing the title, header, and meta tags, as well as including keyphrases strategically targeted at key areas of the body. Off-site is envisioned as being entire, as the name suggests, of your site – creating links to self-generated external blogs, article pages, and forums. Ironically, on-site and off-site optimization is closer than most people imagine because it is the content of your website that is delivering most of your links.
About five years ago, it was possible for highly competitive phrases with high-quality links to rank very well. As long as you were using proper anchor text for your links, submitting enough articles and blog comments with your link was enough to secure your desired ranking. Now, Google’s algorithm has apparently become more sophisticated, and it will take a lot longer than simple links to get results nowadays. In fact, including too many low-quality links in a link profile can actually hurt you. Google wants to see other people voluntarily joining you, not just a profile made up of self-generated backlinks.
It makes sense that better links obtained from non-self-generated sources would be more valuable. After all, rankings are ultimately based on votes, and someone else voting for you is worth much more than voting for you. That’s why it is so important to get the attention of bloggers, journalists, and even the general public. They will naturally give you the links you need, and not only will it be easier for you, but the links will have so much more value.
So how do you attract these better links? Subject! That’s the web, and those who produce the best content get the most links and the best rankings. Think about the last time you read something really cool or relevant. You probably shared it via Facebook or Twitter. While the exact ranking contribution of social media posts can be debated, it is generally believed that having a significant discussion about your brand can improve rankings, especially if the discussion is coming from notable people in your industry.
